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Employer Brand Strategy Sprint Series


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The story so far

Chapter 6: Resources

Welcome to the resources page for chapter 6: The story so far.

Here you’ll find everything you need to accompany the sixth chapter of Getting Goosebumps.

Download our content strategy planning template for use alongside this chapter. Start making your marketing more successful by aligning your objectives, goals and content, coupled with full influencer research to help maximise your reach.

Recommended reading

Inbound Marketing – Attract Engage and Delight Customers Online

Brian Halligan & Dharmesh Shah

Written by CEO and Founder of HubSpot, Brian Halligan, and CTO and Founder Dharmesh Shah, this book details how businesses can embrace inbound marketing through the latest insights and advice for lead nurturing. The book addresses how to best convert visitors and how to continue to delight them after they’ve passed through your sales funnel. 

Click here to buy

Search & Social

Rob Garner

A must–read for anyone in the digital marketing sector, this book shows you how to develop, implement and optimise strategies and tactics to develop your strategic marketing plan. 

Click here to buy


Start implementing your strategy with our content calendar template with our list of resources from the seventh chapter of Getting Goosebumps, "The Master Plan".

Download here: Master content planning template

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