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Employer Brand Strategy Sprint Series


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How to tell a story

Chapter 5: Resources

Welcome to the resources page for chapter 5: How to tell a story.

Here you’ll find everything you need to accompany the fifth chapter of Getting Goosebumps.

Download our guide to creating your own content matrix below. This will help you to start planning the types of content you can create for every stage of your strategy. 

Storytelling – learning from Hollywood printable worksheet

Download our printable worksheet to start planning your storytelling like a Hollywood great.

Storytelling – learning from comedians printable worksheet

Download our printable worksheet to start planning your storytelling like a classic comedian. 

Recommended reading


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This book teaches us that people don’t share information – they share stories that resonate with them emotionally, which just so happen to include information about a product orservice.

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Pitch Anything

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This book shares the secret to closing any business deal. It introduces the STRONG method of pitching, a method which is as relevant online as it is in the boardroom:

  • Set the frame
  • Tell the story
  • Reveal the intrigue
  • Offer the prize
  • Nail the hook point
  • Get a decision

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Nancy Duarte 

Revealing the truth behind creating impactful and inspiring presentations that move your audience into purposeful action, Resonate helps you make a connection with your audience through exciting, fun and meaningful presentations. Using this approach, you′ll convey your content with passion, persuasion, and impact.

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Talk Like TED

Carmine Gallo   

TED and associated TedX conferences are held in more than 130 countries and are viewed at a rate of 1.5 million times a day. Want to give your own presentations this edge? This book breaks down the fundamental principles used in the top TED talks so that you can use these tips yourself and create dynamic, successful presentations. 

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Clout: The Art and Science of Influential Web Content

Colleen Jones 

This book explains the importance behind using influence to gain traction within your online strategy. Through outlining the eight principles of influence, Clout covers all bases, from context, to the art of rhetoric, to the science behind customer psychology.

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Download our content strategy planning template with our list of resources from the sixth chapter of Getting Goosebumps, "The Story so Far".

Download here: Creating your own content matrix ebook

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