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Employer Brand Strategy Sprint Series
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LEARN EMPLOYER BRANDING FROM GLOBAL EXPERTS

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Getting Goosebumps Podcast

"Hits the spot with superb guest features and a clear marketing theme throughout the series. Amazing insight" - iTunes Review

Great story-telling is at the centre of Ph.Creative’s philosophy. It was also the foundation of our best-selling book Getting Goosebumps. I wanted to take this a step further, delve deeper into the power of storytelling and hear the thoughts of my favourite marketing experts. So far, the podcast has featured guests such as Seth Godin, Robert Mckee, Brian Clark, Michael Hauge and Gary Vaynerchuk.

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#42 Exploring Social Influence with Jonah Berger

On this episode of Getting Goosebumps: The Power of Storytelling, we chat to Jonah Berger. Jonah is a professor at the University of Pennyslvania and an expert on word of mouth, viral marketing and social influence and trends. Jonah is also the author of new book Invisible Influence: The Hidden Forces that Shape Behaviour.

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#41 The Secret to Signature Storytelling with David Aaker

On this week's episode of Getting Goosebumps: The Power of Storytelling, we're joined by David Aaker. An American theorist and consultant, David specialises in marketing, focusing on how brands can use storytelling to enhance their brand strategy.

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#40 Aiming for the Heart with Cal Fussman

In this week’s episode of Getting Goosebumps: The Power of Storytelling, we talk to Cal Fussman. Cal is an American Journalist, New York Times bestselling author and writer-at-large for Esquire Magazine.

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#39 Making Your Audience the Hero with Brett Hagler

In this week’s episode of Getting Goosebumps: The Power of Storytelling, we gather insight from Brett Hagler, CEO and Co-Founder of non-profit organization newstorycharity, a remarkable organisation working to transform slums into sustainable communities.

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#38 The Science Behind Empathy with Paul Zak

This week on Getting Goosebumps: The Power of Storytelling, Neuroeconomist Paul Zak covers the science behind human empathy, revealing why business stories are often more effective than simply giving audiences the facts.

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#37 Asking the Right Questions with Andy Bounds

On this episode of Getting Goosebumps: The Power of Storytelling, ‘Sales Trainer of the Year’ and best-selling author Andy Bounds talks communication and crafting stories that resonate with clients.

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