Production

Website Image Optimisation using GTmetrix

Website Image Optimisation using GTmetrix

Images can cause a vast array of website page speed issues, as they take up the majority of a website’s bandwidth. But this doesn’t need to be an issue, thanks to some handy free tools which can analyse page load speed and performance.

Making explainer videos: A rough guide.

Making explainer videos: A rough guide.

If you read my recent blog post about explainer videos, you’ll know that the basic premise of an 'explainer' is to demystify, explain and inform an audience about a concept, product or service in two-minutes (or less). If you haven’t read it, it’s a good place to start. A successful explainer should deliver information in an apparently effortless, simple style.

Improving video visibility the facts

Improving video visibility the facts

Using online video is one of the most effective ways in getting your business found on Google. YouTube is the second largest search engine on the web and businesses are beginning to realise that jumping on the video bandwagon and producing engaging content can jump kick content to Page 1, increasing brand visibility and evidentially leading to more sales.

If a picture paints 1000 words, a video paints 1,000,000

If a picture paints 1000 words, a video paints 1,000,000

What is an explainer video? Explainer videos are usually between 60 and 120 seconds long, and are commonplace on the web. They are typically audio-visual and use narrative devices. They inform consumer and business audiences about concepts, products, services and technologies. 'Explainers' can be delivered on most networked devices via online platforms, including social networks, blogs, newsletters and email.

How long should my corporate video be?

How long should my corporate video be?

As a video marketer I have to answer a lot of questions from clients and colleagues regarding content, editing, filming, audio and many more subjects. However, the question that seems to crop up most, especially from clients is: "How long should a video be to make it shareable?"