If you read my recent blog post about explainer videos, you’ll know that the basic premise of an 'explainer' is to demystify, explain and inform an audience about a concept, product or service in two-minutes (or less). If you haven’t read it, it’s a good place to start. A successful explainer should deliver information in an apparently effortless, simple style.
Using online video is one of the most effective ways in getting your business found on Google. YouTube is the second largest search engine on the web and businesses are beginning to realise that jumping on the video bandwagon and producing engaging content can jump kick content to Page 1, increasing brand visibility and evidentially leading to more sales.
What is an explainer video? Explainer videos are usually between 60 and 120 seconds long, and are commonplace on the web. They are typically audio-visual and use narrative devices. They inform consumer and business audiences about concepts, products, services and technologies. 'Explainers' can be delivered on most networked devices via online platforms, including social networks, blogs, newsletters and email.
As a video marketer I have to answer a lot of questions from clients and colleagues regarding content, editing, filming, audio and many more subjects. However, the question that seems to crop up most, especially from clients is: "How long should a video be to make it shareable?"