CRO

Optimising Your Website: Google Dave's Google Hangout

Optimising Your Website: Google Dave's Google Hangout

Presenting live on air on Tuesday 25th of June 2013, Dave demonstrated how you can better understand your users and ultimately optimise your website to better suit them. He offers best practice examples to get the most out of your online presence and how you can effectively produce powerful, sharable content that will engage your target audience.

Here's Dave in action at the Google HQ last year, enjoy!

How Your Site Search May Be Killing Conversions

How Your Site Search May Be Killing Conversions

Imagine this scenario; You are shopping on the high street and you're in the pet shop looking for the dog food and so you ask a friendly member of staff where you can find it, the staff member doesn't listen to what you say apart from the word "dog" and tells you the location of the dog bowls, dog toys, dog leads, dog grooming products, dog hats, dog Halloween costumes etc. Would you continue to shop there?

Believe it or not your site may be doing the same thing, preventing visitors from finding your products and therefore preventing online sales.

Built To Convert: A CRO Checklist

Built To Convert: A CRO Checklist

You optimize your website for visibility, but being found is less than half the battle. Converting visitors to customers is what separates the men from the boys. Here’s a checklist to help you achieve those vital conversions.