'Swiss' McGrath

'Swiss' has written 5 posts

When Rich Snippets Go Wrong

When Rich Snippets Go Wrong

Search professionals, like the team here at Ph.Creative, understand that rich snippets are vital for our SEM (Search Engine Marketing) campaigns as it allows us to highlight important information to the search engine and increase the CTR, click-through rate which is the number of people who click onto your site after seeing it in the search engine as a percentage, by displaying this information. But can the use of this rich snippets go wrong and is it open to abuse?

Recently computer chain PC World were on the wrong end of a Schema based mishap when the logo being displayed in the SERPs on their company profile included the text “Like hell, but with worse customer service” instead of the usual “The Computer Superstore”

Using Music In Your Content Marketing Strategy

Using Music In Your Content Marketing Strategy

There are many industry blogs on the internet that discuss how there is more to content marketing than long blog posts, some audiences are more receptive to creative content such as video, audio or design. In this blog post I will look at how using music in a content marketing strategy is ideal for some brands.

How Your Site Search May Be Killing Conversions

How Your Site Search May Be Killing Conversions

Imagine this scenario; You are shopping on the high street and you're in the pet shop looking for the dog food and so you ask a friendly member of staff where you can find it, the staff member doesn't listen to what you say apart from the word "dog" and tells you the location of the dog bowls, dog toys, dog leads, dog grooming products, dog hats, dog Halloween costumes etc. Would you continue to shop there?

Believe it or not your site may be doing the same thing, preventing visitors from finding your products and therefore preventing online sales.