When I was about 13, I bought my first BB gun. A few weeks ago a young boy I know bought his first BB gun too. While the amount of time which separates our respective purchases is relatively short, the disparity of our purchasing cycles is astronomical. What does this mean for brands? Have they recognised how fast change is intensifying, and have they adapted their strategies accordingly?
Rupert has written 11 posts
With the global economy as it is, online trading has become a necessity. The ever increasing digitalisation of the world is radically changed the way insurance brokers do business. Along with Directors and CEO’s of notable broking firms, our very own Google Dave is speaking at today’s InsuranceAge event; eBroking 2013 at the Etihad Stadium in Manchester.
When Nietzsche wrote the parable of the madman in which he pronounces that ‘God is dead’, it obviously never crossed his mind that his declaration would eventually become the most over-used and bastardised quote in the digital sphere, but it has…. or has it?