Rupert Bradshaw

Rupert has written 11 posts

BB Guns, Generation Z, and the role of influencer marketing

BB Guns, Generation Z, and the role of influencer marketing

When I was about 13, I bought my first BB gun. A few weeks ago a young boy I know bought his first BB gun too. While the amount of time which separates our respective purchases is relatively short, the disparity of our purchasing cycles is astronomical. What does this mean for brands? Have they recognised how fast change is intensifying, and have they adapted their strategies accordingly?

Innovation In insurance: The Role of Digital Marketing in Driving the Efficiency of e-broking

Innovation In insurance: The Role of Digital Marketing in Driving the Efficiency of e-broking

With the global economy as it is, online trading has become a necessity. The ever increasing digitalisation of the world is radically changed the way insurance brokers do business. Along with Directors and CEO’s of notable broking firms, our very own Google Dave is speaking at today’s InsuranceAge event; eBroking 2013 at the Etihad Stadium in Manchester.