Matthew Roberts

Matthew has written 3 posts

Ph.'s Design Team do Designival

Ph.'s Design Team do Designival

Design in the broader sense, encompasses a vast array of different disciplines. Amongst these are print, branding, architecture, place-making, product design, technology, the Internet of things, experiential, environmental and packaging design. All of which were featured at Designival’s 2014 event in Liverpool. Ph’s design team were lucky enough to be let out of the office for a day to attend (Thanks to our MD!)

Making explainer videos: A rough guide.

Making explainer videos: A rough guide.

If you read my recent blog post about explainer videos, you’ll know that the basic premise of an 'explainer' is to demystify, explain and inform an audience about a concept, product or service in two-minutes (or less). If you haven’t read it, it’s a good place to start. A successful explainer should deliver information in an apparently effortless, simple style.

If a picture paints 1000 words, a video paints 1,000,000

If a picture paints 1000 words, a video paints 1,000,000

What is an explainer video? Explainer videos are usually between 60 and 120 seconds long, and are commonplace on the web. They are typically audio-visual and use narrative devices. They inform consumer and business audiences about concepts, products, services and technologies. 'Explainers' can be delivered on most networked devices via online platforms, including social networks, blogs, newsletters and email.