Inbound Marketing Blog - April 2013

The latest inbound and digital news, advice and insights from the Ph.Creative team.

As featured in Hubspot's Top 100 Marketing Blogs.

The Gamification Life Cycle

The Gamification Life Cycle

This is the second installment of the Gamification series (check out the first blog, using Gamification for your brand). This will delve deeper into the psychology and application of Gamification to enhance user experience and achieve significant ROI.

Using Gamification To Build Your Brand

Using Gamification To Build Your Brand

If Hipsters had a marketing strategy, it would almost certainly involve Gamification. This is the latest innovation to capture the attention of the business world. The term is relatively new and has starting gaining traction since 2010. It has taken various industries by storm, most notably for recruitment with Marriot Hotels and Domino’s Pizza adopting the concept.

Raising The Bar: Using Social To Engage Your Customers

Raising The Bar: Using Social To Engage Your Customers

I recently wrote a blog discussing how powerful social media is for businesses within the hospitality sector. As I mentioned in the piece, for me, the hospitality sector is an area that lends itself perfectly to social media as a marketing channel. However, that is not to say it’s easy! In this blog I’m going to focus on the bar industry specifically, and look at how powerful social media can be for bars, clubs and pubs of all kinds.

Social Media And User Recommendation In The Hotel Industry

Social Media And User Recommendation In The Hotel Industry

With the hotel industry placing such a strong focus on customer service, reviews and recommendations, it comes as a surprise that so few hotels are making full use of social media. Much like in the ‘real world’, social media gives you the opportunity to talk to your guests, solve their issues and promote your services – but on a much larger and more transparent scale.

Inbound Marketing UK: The Last Six Talks

Inbound Marketing UK: The Last Six Talks

Yesterday saw a fantastic showing of digital marketing expertise in the form of the Inbound Marketing UK Conference 2013. In the first roundup blog we brought you the key takeaways from the first three talks. This blog brings you some notes from the final 6 talks of the event.