Inbound Marketing Blog - October 2013

The latest inbound and digital news, advice and insights from the Ph.Creative team.

As featured in Hubspot's Top 100 Marketing Blogs.

Marginal Gains in Multiple Places

Marginal Gains in Multiple Places

Last year I watched a documentary about the incredible success of both Team Sky and British Cycling team. In it Sir David Brailsford (Head British Cycling and the Sky cycling team) kept talking about Performance aggregation through Marginal Gains. The more I thought about it, the more I began to realise how applicable this philosophy is. Read on and I’ll show you what I mean.

Don't Fear the Weavr

Don't Fear the Weavr

What if I told you there’s a chance that you have a digital double somewhere out there on the web? And if there isn’t, that you could create one yourself. You’d probably laugh, or look at me funny. But it’s no joke. It’s very real. And they're called… Weavrs.

Making explainer videos: A rough guide.

Making explainer videos: A rough guide.

If you read my recent blog post about explainer videos, you’ll know that the basic premise of an 'explainer' is to demystify, explain and inform an audience about a concept, product or service in two-minutes (or less). If you haven’t read it, it’s a good place to start. A successful explainer should deliver information in an apparently effortless, simple style.

Contagious Recruitment Can Be Done

Contagious Recruitment Can Be Done

How many views did your last job advert get? We don’t like to boast (well maybe we do just a little) but we managed to drive 700 views in less than 2 working days, plus hundreds of shares on various social media platforms, before engaging a recruitment agency. How? Very simply, by being creative with our content.