Last year I watched a documentary about the incredible success of both Team Sky and British Cycling team. In it Sir David Brailsford (Head British Cycling and the Sky cycling team) kept talking about Performance aggregation through Marginal Gains. The more I thought about it, the more I began to realise how applicable this philosophy is. Read on and I’ll show you what I mean.
Inbound Marketing Blog - October 2013
The latest inbound and digital news, advice and insights from the Ph.Creative team.
As featured in Hubspot's Top 100 Marketing Blogs.
If you read my recent blog post about explainer videos, you’ll know that the basic premise of an 'explainer' is to demystify, explain and inform an audience about a concept, product or service in two-minutes (or less). If you haven’t read it, it’s a good place to start. A successful explainer should deliver information in an apparently effortless, simple style.
How many views did your last job advert get? We don’t like to boast (well maybe we do just a little) but we managed to drive 700 views in less than 2 working days, plus hundreds of shares on various social media platforms, before engaging a recruitment agency. How? Very simply, by being creative with our content.