Web Design
You need a website that delivers results for you. You also deserve an exceptional standard of design and development based around your needs.
Our role is to deliver on all fronts and work with you until it does just that. It's also our job to determine the best tools to achieve your goals. This could be microsites, website re-design or complete website development.
Experience a complete site to search service with the peace of mind that we're on your side until the website works for you.
Web design is more than a well designed website. We mean business.
Our goal is to build a perfect website to suit your business needs.
As the web becomes more and more competitive, web design is increasingly about much more than creating a professional design that represents your company online.
To become successful online your website needs to be a powerful marketing tool. Your website needs to be intuitive, easy to use for first-time and repeat visitors but more importantly it needs to show a return on your investment by generating business for you.
Good web design means successful lead generation
For years, our web design process has been focussed on achieving a return on investment for our clients. We do this by designing a lead generation system specifically tailored to your company by taking the time to understand your target audience, what motivates them to search you out and what they want most of all from your website.
By following our successful process, your website will be a lead generator – a marketing machine online.
More about our web design process
Before we even begin to discuss the look and feel of your website design, the Ph.Creative team take the time to understand your business requirements from the website. We call this the magic wand phase – If we could wave a magic wand, what would your new website do for you?
This helps us to focus our entire efforts on making your web design into a successful business development process for you.
Your input is crucial. Using your expertise of your industry combined with our web design and internet marketing expertise we are then able to apply our formula to your business and design ‘sales and marketing’ path within the framework and structure of your website.
By knowing where we want your target audience to enter your website and then where we want them to click next and finally what we want them to do before leaving your website we can design all aspects of your website to achieve these specific goals.
Only once this process has taken place does our experienced creative team set to work on designing your new website visually. This process uses the following considerations;
What this means is that it must excel on a number of levels - the perfect site must be:
Web Design according to your brand
Your brand is your life blood. Everything you do in a working day on behalf of your business is a reflection on your brand. We understand the importance of aligning your web design with your brand design to ensure consistency and effective communication.
By understanding your position in the market, your corporate personality and character we can ensure we design a website that conveys the right messages to provoke the appropriate response.
A website easy to update and manage
Your website is not a billboard – filled with content and then forgotten. Today it is important that your website directly reflects your business and is as up-to-date as possible. We at Ph.Creative have purpose built our very own content management system called PhUse® to enable us to offer you the flexibility and scalability you need to grow your website as you grow your business.
Accessible web design and websites
Accessibility is about making your web site freely accessible to all visitors in accordance with the World Wide Web consortium's Web Accessibility Initiative (WAI) and the Disability Discrimination Act 1995. Accessible web design is also about ensuring that your web site is accessible to users of all platforms and browsers.
Optimising you website for the major search engines
It stands to reason that your website needs to be at the top of the major search engines to help people find you more easily. Our design includes keyword research to ensure you can be found by people searching for your product or service.
There’s a lot more to search engine optimisation within web design however we include all of these considerations during your web design process to give you the best possible start.
Optimising your website for speed
Web pages must be very quick to download. If you keep your visitors waiting you will quickly lose a significant amount of visitors from your website. This why our web design process is continually focussed on the business purpose – even during the most creative parts of the web design process.
Usability throughout our web design
'Usability' is a term that is sometimes confused with 'Accessibility'. Usability within web design in about creating an intuitive design that your visitors respond well to. If your website is difficult to use or navigate through your audience will simply go somewhere else. This why our web design process has been designed to ensure that your target audience an quickly find what they are looking for and take the action we want them to take. This is vital if you are ever going to see a return on your investment.
Good looking web design
After the science comes the art. Our experienced creative team excel in making your brand look as professional and appealing as possible online. Your website must create an aspect of intrigue or interest with your audience in order to keep their attention and our web design team know all the tricks in the book – in fact we continue to develop our own tricks and techniques to give you the edge you need to succeed.
We work with companies throughout the UK providing the best quality Web Design. We are based in Liverpool, Manchester, London, New york and throughout the UK.