Boost your business - be social media aware
Social media can present huge opportunities for business growth and raising awareness.
Quite often we find that even with lots of activity, the way in which businesses approach social media means that not a lot seems to be happening. Does that sound familiar?
Would you like to know just how much all of your hard work is paying off? Perhaps you would like advice on how we can measure your success and what's deemed to be good or not?
A social media audit will give you answers to all of these questions including areas of strength, weakness and some of the opportunities that may yet to be tapped into.
Sometimes, social media needs to be approached with caution and that's where we can advise too.
We'll point out the pitfalls and help you avoid social suicide when it comes to advertising your brand within the social media world…
But don't worry, it's not often we find brand teetering on the edge of disaster - usually it's a simple case of not channelling your effects effectively enough to gain the full potential return on your invest that's within reach.
LinkedIn, Facebook and Twitter are fantastic platforms for any business. Then there's Youtube, which is actually the second biggest search engine in the world!
There's many more to consider too and it can be difficult to decide which channels to engage with and why. Our audit will offer some guidance here too.
There are also blogs, forums and hundreds of other social media spheres, some of which will have engaged customers who are talking and looking for what you do - wouldn't it be great if you were part of those conversations? Building trust, recommendation and taking advantage.
We'll answer some common questions, among others:
- Where do we begin?
- How will it work for me?
- How do we engage with our customers?
- Which social media platforms should we approach and stay away from?
- How do we measure and prove it adds value to our business and profit?
- Carry out in depth research and gather internal and external insight about your brand
- Find out how involved you are already in social media and is it working?
- Investigate what your competitors are doing and implement the best social media marketing strategy for you
- Outline a plan of action and how social media can help you improve your bottom line
As part of the social media audit, we'll also:
In less than three years time, we believe 70% of online content will be user-generated. So, wouldn't it be nice if those users were on your side?
The social media audit will identify your brand's major influencers and help you connect with the communities talking about your company. This will allow you to market your business more effectively.
We can also help with overcoming potential negative brand noise too, however prevention is better than cure, and by opting for our social media audit we can ensure that your company doesn't get lost in the wilderness of this competitive space.