How will link building help the performance of my website?
Link popularity of your website is the main factor that search engines like Google consider when deciding the rank of your website which ultimately determines your position and visibility to your target audience in the search engines.
You can think of these back links to your website as votes.
The more well respected, established and relevant websites recognise your website to be useful to your target audience by linking to you (and voting for you), the more Google and other major search engines will offer up your website within search results when people are looking for your products and services.
Professional link building results in a positive improvement to the visibility of your website by strategically choosing the most effective and appropriate links to point at your website. This does not mean simply getting as many websites to link to you as possible – this can seriously damage you popularity in major search engines and is a common mistake.