Toots McSkibum Case Study

What they wanted

Lorna Gibson started her snow sports business, 'Toots McSkibum', from her own bedroom. Her huge passion and enthusiasm for everything skiing related provided her with the motivation to create a professional, online presence for her business. So, she asked for our help to develop an innovative ecommerce website where she could sell her own personal designs and display her unique talent.

Lorna wanted her love of design and snow sports to shine through the personality of her website, so we knew that it was important to not only design a site that would showcase her innovative products, but which would also demonstrate her creative flair.

What we did

We decided that the Toots McSkibum e-commerce website would be perfectly teamed with a social presence so that Lorna could continuously gain more awareness for her range of skiing beanies, bandanas and neckwarmers. We knew that Facebook and Twitter would increase the usage and engagement of her business. This also meant that she could fully express her personality and creativity, whilst having a direct way to update customers of Toots McSkibum and its' constantly changing styles and products.