Online PR is essentially the influencing of media, your target audience and varied communities within your audience on the Internet using a variety of different online channels.
These channels include search engines, blogs and microblogs, news feeds and search, forums and discussion boards, social networks and other online communication tools.
Online PR also includes online brand reputation monitoring and management just like the traditional services found offline, raising your profile as well as your visibility.
The key difference between SEO and online PR is the variety of activities used and exploited within online PR.
SEO tends to be much more focussed on securing quality inbound links to the website whether people click on them or not this increases your credibility within search engines.
Online PR has a focus on raising your profile with web users i.e. real people who find your content and react to it by visiting your website or giving you a call etc.
The job of online PR is to get you seen in as many relevant places on the web as possible to create a positive awareness of your brand online.
Combining off-line PR with on-line PR
Many companies instruct a traditional PR company to raise their profile within press other and offline media to create more visibility, brand loyalty and ultimately more business.
It is vital that offline activities are combined with online PR to maximise your efforts. Offline PR visibility tends to last a few days where as links created online can last years.
Many companies are missing a huge opportunities by not using the traditional PR that's already being generated for them on a regular basis.
To find out how we can help you gain more visibility online why not give us a call or fill in the form on the right?
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