Credit Management Group (CMG), the cost-effective, user-friendly provider of credit control products and services based in Wirral is planning a major expansion strategy thanks to a partnership with Internet marketing and brand design consultancy Ph.Creative.
The Rodney Street-based team re-branded and designed an e-learning and resource website for the company that has quickly become renowned as a leading North West player in the provision of customer–focused credit management.
Jenny Esau, managing director of the Group and with more than twenty years industry experience said: “We are working on a rapid expansion programme based on achieving a formidable national presence within 12 months.
“Our new website will be a key driver in achieving our business plan for 2008/9 because of its selling power. Through Ph.Creative’s expertise, I am confident that it’s the perfect vehicle to sell what we believe is the friendly face of credit control products and services.”
CMG’s expansion to date is largely thanks to their insistence on providing ‘accessibility’ in terms of the language and visual representation of their offer…something that Esau maintains is “often lacking in an industry largely known for its awkward, traditional and convoluted presentation style.
“If you’re discussing such serious issues as debt recovery or providing key services such as training, you’ve got to make it easy for the customer to grasp the detail quickly. Although, it sounds obvious, I have to say that some of our competitors go out of their way to stifle rather than help companies out of very difficult situations.”
Ph.Creative MD Bryan Adams said: “With the downturn affecting a number of sectors both at home and abroad, business development is a strong focus for many organisations and we’re delighted to be working with Jenny and CMG. It’s another case study for us in demonstrating the power of the web as a selling tool.”
If you need some tips on credit control or want to know more about Credit Management Group, visit their website: http://www.cmgroupuk.com