Internet Marketing
As well as optimising your website, we can help you improve your search engine rankings by devising an internet marketing strategy for your team to implement over a period of time.
The activites vary depending on your specific industry, target audience and level of competition, however your strategy will typically include elements of direction and implementation of the following;
- Search Engine Optimisation (SEO)
- Pay Per Click (PPC)
- Advertising
- Link Building
- Social Media Optmisation (SMO)
- Email marketing
- E-PR (Electronic Public Relations)
- Metrics and Analytics
- Internet Marketing Training
Internet Marketing Training
If you would like to empower your team to drive your own internet marketing activities, we can tailor a bespoke package of internet marketing requirements to allow you to build a strong online presence, increase visibility of your website and continually improve the conversion rate of your website.
Our internet marketing modules are designed and tailored to your needs, however some popular topics typically include;
- Planning an effective business website structure
- Writing effective website copy and constructing a persuasive message
- Understanding and mastering SEO
- Understanding and mastering link building, article submission and E-PR
- Understanding and mastering Pay Per Click (PPC)
- Understanding and mastering Email marketing
- Understanding and mastering relationship marketing
- Understanding and mastering viral marketing