Getting Goosebumps Podcast
The Power of Storytelling with Bryan Adams
"Hits the spot with superb guest features and a clear marketing theme throughout the series. Amazing insight" - iTunes Review
Great story-telling is at the centre of Ph.Creative’s philosophy. It was also the foundation of our best-selling book Getting Goosebumps. I wanted to take this a step further, delve deeper into the power of storytelling and hear the thoughts of my favourite marketing experts. So far, the podcast has featured guests such as Seth Godin, Robert Mckee, Brian Clark, Michael Hauge and Gary Vaynerchuk.
So grab your headphones and scroll down to have a read about our latest episode...
Getting Goosebumps Podcast: Episode 42
Exploring Social Influence with Jonah Berger
On this episode of Getting Goosebumps: The Power of Storytelling, we chat to Jonah Berger. Jonah is a professor at the University of Pennyslvania and an expert on word of mouth, viral marketing and social influence and trends. Jonah is also the author of new book Invisible Influence: The Hidden Forces that Shape Behaviour.
Social influences are around us all the time. Jonah’s research focuses on helping us to develop an understanding of word of mouth communication with the aim of ensuring that products offer audiences value and consequently become popular.
Attention span vs tolerance
Jonah shares why quality of content matters more than audience attention span. As companies we are often too product focused, rather than customer focused. Jonah explains the power of thinking less about ourselves and more about understanding our audiences.
The more we can understand what people want, the more value we can give them. Humans have a tendency to be ego centric. Jonah covers why it's hard for us to get out of our heads and empathise with others.