Getting Goosebumps Podcast

The Power of Storytelling with Bryan Adams

"Hits the spot with superb guest features and a clear marketing theme throughout the series. Amazing insight" - iTunes Review

Great story-telling is at the centre of Ph.Creative’s philosophy. It was also the foundation of our best-selling book Getting Goosebumps. I wanted to take this a step further, delve deeper into the power of storytelling and hear the thoughts of my favourite marketing experts. So far, the podcast has featured guests such as Seth Godin, Robert Mckee, Brian Clark, Michael Hauge and Gary Vaynerchuk. 

So grab your headphones and scroll down to have a read about our latest episode...


Getting Goosebumps Podcast: Episode 44

The craft that is comedy with James Acaster

James Acaster

On this weeks episode of Getting Goosebumps, I am joined by Stand-Up Comedian James Acaster. James has been a comedian for the last 8 years and has appeared on Mock the Week, Live at The Apollo & Russel Howard’s Good News! He gives insights into the world of comedy that is far removed from the world of business.

Elements of inspiration and how these develop

Does a comedy sketch come from the same detail required to plot a story? James gives us insights into a much more spontaneous world that is his comedy. He reveals a technique premised on spontaneity as a way of ensuring his material isn’t constrained.

The key ingredients

We look closely at the techniques that tend to get a better response than others. Should you attempt to mislead your audience to emphasize the punchline? James reveals his discovery that taking the audience on the journey, giving insights into the punchline earlier on makes for a better comedic journey, allowing the audience to get the joke quicker.

Challenge conventions

I ask if gaining the empathy of the audience is a priority, to which James challenges this convention. He expresses his confidence in what he writes and performs is what gets him the audience that he wants. A strong understanding of this means the audience who he wants to attract will come, and those he doesn’t won’t