Getting Goosebumps Podcast
The Power of Storytelling with Bryan Adams
"Hits the spot with superb guest features and a clear marketing theme throughout the series. Amazing insight" - iTunes Review
Great story-telling is at the centre of Ph.Creative’s philosophy. It was also the foundation of our best-selling book Getting Goosebumps. I wanted to take this a step further, delve deeper into the power of storytelling and hear the thoughts of my favourite marketing experts. So far, the podcast has featured guests such as Seth Godin, Robert Mckee, Brian Clark, Michael Hauge and Gary Vaynerchuk.
So grab your headphones and scroll down to have a read about our latest episode...
Getting Goosebumps Podcast: Episode 45
Telling your employer brand story with Lars Schmidt
On this weeks episode of Getting Goosebumps I will be talking to founder and principal of Amplified Talent, Lars Schmidt. Lars is an expert in intersecting culture, talent and brands and has a background in developing innovative strategies at NPR. He is also the Co-founder of HROS – a platform designed to bring an open sourced approach to HR & Recruitment.
How recruitment has evolved
We look at the way recruitment has evolved from its typically transactional functioning, to a more candidate centric approach. Lars enlightens us into becoming the pioneer of the first cultural hashtag. He emphasizes how today job seekers are consumers and are much savvier.
The difference between authentic and manufactured
Lars describes the most authentic types of employer branding. He discusses how he finds audio the most compelling and intimate medium for expressing a story, along with social platforms such as Instagram that convey a truly authentic employer brand.
Talent attraction and repulsion
We delve deeper into the authenticity of an employer brand being illustrated effectively through attracting and repelling. A buried balance of employer branding that only focuses on the positives can appear disingenuous. Lars talks translucency – giving people enough insight into your organisation in order to make informed decisions premised on authenticity.