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Employer Brand Strategy Sprint Series
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Translating Values into Actions: Building a Tangible Workplace Culture

Values alone cannot help you build and foster a culture you want. You must define how they show up in the form of behaviours and actions. Here's how...

Employer Branding Aug 30 3 min read
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How to use Data to Smash your Recruitment Goals

Trying to build an effective recruitment campaign without the right data is like trying to play lacrosse with a plastic spork – you probably shouldn't bother. When it comes to seeing proper results…

Talent Attraction Aug 29 3 min read
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Brewdog

5 Changes BrewDog made to Fix its Candidate Experience

BrewDog has had a bumpy ride. After a scathing open letter from former staff members detailing the toxic company culture went public in 2021, the beer behemoth’s employer reputation was left in a…

Employer Branding Aug 23 3 min read
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How Job Preference Trends Impact Employer Branding

So-called "lazy girl jobs" have caused much chin stroking among recruitment sector commentators of late. Is it more evidence of a malaise among young workers or is there something else at play?...

Employer Branding Aug 23 4 min read
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01 How To Create An Effective Recruitment Marketing Strategy

How To Create an Effective Recruitment Marketing Strategy

You can use your employer brand to attract top talent to your organization using well-designed recruitment marketing strategies. Click to learn how.

Talent Attraction Aug 17
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Got Employee stories? Try this 3-Part Storytelling Framework

World-renowned screenwriting lecturer, story consultant, and the author Robert McKee said, “If our brains are hardware, then story is the software we run to make sense of the world.”

Employer Branding Aug 16 2 min read
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