Ph.Creative start all website and marketing initiatives by designing the business outcome not the look and feel. The web is so competitive now that the market finally insists on a return on investment.
The focus needs to be on the message a target audience is left with after experiencing your marketing material.
The design should only add to this message and not confuse things - but that’s the true challenge of marketing - where creativity meets business development.
When it comes to marketing spend, the fear in small businesses has been borne from a lack of RIO.
This has traditionally been because designers design what the customer wants and asks for NOT what they actually need.
We have learned to coach business owners/ manages and educate them as what will work and what will not - it’s not down to personal taste and about the brand and what the audience will respond too.
Now is the time to spend more money on marketing - but on the right balance of form and function.
This issue is still highly prevalent online with website design. Companies ask for a website and that’s what they end up with - not an online marketing machine.
We have learned the hard way years ago when we tried to just sell web design.
Today, Ph.Creative has gone to great lengths, including building a our content management system, called PhUse™ so we can ensure our clients get what they need to support their business online.
We also follow our proven online marketing strategy called PhUse™ Formula to ensure our clients success. We have seen our business evolve from a creative graphic design company to online business development agency.
We are still highly creative, however there is sound business reasoning behind the work we produce. We have a website that is not the best example of creativity and design by far, however it looks how to looks due to carefully testing and measuring response.
This site is now generating £000's a month without any human intervention. That was the brief - not give me a website that looks good.
The fact that customers are becoming more aware of what they want and the market is becoming more and more competitive is a wonderful thing.
It means the bedroom graphic designer and web designers can no longer get away with delivering just 'creative design'.